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Market Research

Overview

Market research involves the timely collection and analysis of data to provide information needed to formulate sound, evidence-based decisions. Business and government leaders are constantly looking for current, accurate and insightful information to help them better understand the changing dynamics of new and existing markets.

Banister Research has the capability to gather and analyze critical information and present research findings in a useful context through in-depth statistical analysis and comprehensive reporting services. Actionable recommendations are formulated based on the research findings.

Banister Research has conducted a wide range of market research studies in the past including:
  • citizen satisfaction surveys
  • client / customer satisfaction surveys
  • pricing strategy studies
  • ad recall studies
  • public opinion polls
  • market feasibility studies
  • demand and strategic marketing assessments
The firm offers expertise in a full array of quantitative and qualitative market research methods including: